Sales Optimization

1. Increase close rates: “win more”

More leads from better prospects equate to more closes and less time required to identify the most promising opportunities. LiquidBrochure™ allows you to take a more targeted and customized approach to every sales touch-point, increasing the probability of conversions throughout the sales cycle.

LiquidBrochure’s™ unique personalization features and customization capabilities allow you to focus your communications with more targeted messages, dramatically increasing the likelihood of deploying more compelling information that will resonate with more prospects. Then, LiquidBrochure’s™ advanced analytics, easy-to-understand reports and real-time notifications allow you to know who had an interest in your materials, and in what and when that interest occurred, so you can quantify and qualify the best opportunities, prioritize your efforts and dedicate your resources to the most premium prospects in order to close more deals.

2. Decrease sales cycles & costs: “lose faster”

LiquidBrochure™ not only provides you with a tool to recognize the best prospects, but also, single out the weakest. The software’s sophisticated metrics and real-time reporting provide your organization with the ability to recognize who are, and who are not, the best prospects, so you can cut your losses earlier in the sales cycle and reinvest your time and resources where they better serve more probable “wins”. In addition, LiquidBrochure’s™ digital format provides you with a substantially more efficient and cost-effective method to manage and distribute your sales and marketing materials. The software’s on-demand, digital materials minimize your dependence upon paper-based promotional collateral that necessitate costly print and postage and ultimately result in vast asset libraries and collateral redundancy that choke productivity.

3. Grow new deals in the pipeline: “target, personalize, differentiate”

Unfortunately, many of today’s companies take a shotgun approach to lead generation that results in squandered resources, neglected prospects and ultimately, wasted opportunities due to the preoccupation with quantity of leads coming in the door over the quality of those leads. The ability to accurately target new leads and then convert them into qualified prospects is crucial to front-loading your sales pipeline, closing more sales and extracting the most from your lead generation dollar.

LiquidBrochure™ is a sophisticated suite of tools that allows you to grab your lead’s attention with high-impact digital materials and then hold it with targeted and personalized communication that will stand out over the competition. The software’s sophisticated tracking and reporting provides invaluable insight into how and when to tailor your re-approach to the individuals who have exhibited the most interest in your information. LiquidBrochure™ allows you to take hold of more opportunities by ensuring you are converting better leads into high-quality prospects that result in more probable “wins” that ultimately drive your revenue growth. 

4. Increase deal sizes: “expanded opportunities”

Grow your revenues not only with more deals, but with larger ones! LiquidBrochure™ allows you to more effectively capture up-selling and cross-selling opportunities by providing you with a means to tailor and deliver value-added information while your customer is most apt to buy.

LiquidBrochure™ couples situation-specific selection with real-time distribution of collateral in order to provide immediate responsiveness and capture expanded selling opportunities, as they occur. In addition, LiquidBrochure™ allows you to take a more “solution-oriented” approach to your selling efforts by providing you with a means to personalize the information and customize the messages in order to reflect solutions that were uniquely tailored to the needs of the individual. The ability to deploy the most relevant sales and marketing materials in real-time and then customize the message and communication, dramatically increases the likelihood of grabbing the prospect’s interest, closing a larger sale and ultimately growing your top-line.

Marketing Effectiveness

1. Test, compare, and refine your message:

The ability to accurately target your customers and implement the appropriate campaign is vital to any organization’s marketing effectiveness and ultimately, selling its products and services. LiquidBrochure™ is much more than a sales optimization tool; it also dramatically improves your organization’s ability to test, compare and continually refine your marketing efforts in order to deliver the most compelling messages and more accurately measure your return-on-marketing investment.

LiquidBrochure’s™ advanced analytics provide you with the data needed to accurately segment and qualify your customers by tailoring your promotions to the customers that will value them the most. The software’s sophisticated metrics and real-time reporting provide you with the ability to implement, measure, and quantify the success or failure of your marketing initiatives. Your organization will now know precisely what messages are resonating and with whom, providing you with an invaluable tool to elevate your marketing efforts.

2. Maximize efficiencies:

Research has shown that many organizations waste exorbitant amounts of time and resources creating, managing and distributing their sales and marketing materials. Constantly searching for the desired piece of collateral, the latest version of an asset, updating materials with the latest information, or merely sifting through immense collateral libraries in order to keep a tab on redundancy are all inefficiencies that choke marketing productivity.

LiquidBrochure™ allows your organization to create high-quality, centralized, digital versions of your sales and marketing materials that can be quickly located, easily refreshed with up-to-date information, personalized for a specific selling scenario and then distributed in seconds. This transparent, yet controlled asset management allows you to optimize the processes associated with your customer-facing materials, ultimately freeing up time and resources to be reinvested where they better serve your business.

3. Ensure brand integrity:

Due to perceived inadequacies by the sales department of the materials the marketing department creates, many sales representatives prepare their own less-than-stellar, situation specific collateral on-the-fly. These “rogue” materials put an organization in jeopardy of transmitting incorrect information, compromising its brand image and straying from its policies regarding consistency. LiquidBrochure™ allows you to maintain your commitment to brand integrity by ensuring that your organization is creating, managing and distributing only the highest-quality collateral that has been approved by the marketing department and the management team. The software’s administrative controls provides secure, centralized management of your asset library and makes certain only permitted users have access to the system and the subsequent materials that represent your organization and its dedication to the quality of its brand.